Services Marketing, 6th Edition, Indian Edition
By Unknown Author.
Description
Services marketing, in its sixth edition, continues to base itself on the ever-reliable gaps model of service quality. The book's underlining theme makes the reader understand that a strong customer relationship through quality service is the basis on which the most successful companies thrive. It also has a focus on the strategic aspect without deviating from the base structure of the text to help the students realize the potential of service marketing.features:new model of service recovery strategies that includes strategies for fixing the customer and fixing the problemexpanded cove...
ISBN(s)
1259026817, 9781259026812
