How to Conduct Self-Administered and Mail Surveys (Survey Kit Second Edition 3 3)
By Unknown Author.
Description
"The authors discuss self-administered questionnaires, the content and format of the questionnaire, "user-friendly" questionnaires and response categories, and survey implementation. They offer excellent checklists for deciding whether or not to use a mail questionnaire, for constructing questions and response categories, for minimizing bias, for writing questionnaire specifications, for formatting and finalizing questionnaires, and for motivating respondents and writing cover letters."--Peter Hernon, Graduate School of Library and Information Science, Simmons College&n...
ISBN(s)
0761925627, 9780761925620
