Scale Development: Theory and Applications (Applied Social Research Methods)
Description
Written at a highly accessible level, Scale Development guides the reader through the identification of the latent variable, the generation of an item pool, the format of measurement and the optimization of the scale length. Background methods and theories are presented conceptually rather than mathematically so the reader can develop an intuitive grasp of the concepts. - from Amzon
ISBN(s)
080393775X, 9780803937758
