Market-Based Management: Pearson New International Edition
By Roger Best.
Description
@font-face { : "Times New Roman"; }@font-face { : "Arial"; }@font-face { : "Verdana"; }@font-face { : "Garamond"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; : 12pt; : Courier; }table.MsoNormalTable { : 10pt; : "Times New Roman"; }div.Section1 { page: Section1; } Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This e...
ISBN(s)
1292020393, 9781292020396
