The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
By Nigel Hollis.
Description
A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized worldRapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world.Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining bra...
ISBN(s)
1891389351, 9780230620568
